Jakarta, September 5. Golf House, a leading golf retail store brand in Indonesia, announced its initiative to introduce golf to the younger generation through the “Play Green” activation. On the same occasion, Golf House, as the exclusive retailer of Lacoste brand golf clothing and accessories, also introduced the Lacoste golf collection in Indonesia.
“Through this activation, we want to inspire the public that golf can be fun, especially young golfers who always want to perform optimally, both in playing and style,” said Martina Harianda Mutis, General Manager of Brand Marketing PT. MAP Aktif Adiperkasa. “The Lacoste Golf Collection truly reflects this spirit, offering an opportunity for young consumers to still be able to appear youthful in every game. We hope that the premium collections from brands at Golf House, including Lacoste, can facilitate the lifestyle needs of the community to always appear stylish on every occasion.
Reintroducing the presence of the Lacoste golf line exclusively at Golf House is an effort by Golf House to continue to innovate and present golf needs in accordance with developing trends. As widely reported, in the last few years, golf has experienced rapid development in Indonesia. Since the pandemic, not only mature consumers, but also more and more Millennials and Gen Z are interested in making golf a part of their daily routine to support an active and healthy lifestyle.
Therefore, on this occasion, Golf House and Lacoste collaborated with Aqsa Aswar and Patricia Schuldtz to become Muses who display various looks in the Lacoste Golf collection and become representatives of young consumers who are currently enjoying the sport of golf.
The presence of the Lacoste Golf Collection is expected to add color to consumers’ golf games with elegant cuts like Lacoste’s signature, playful motifs and designs, and materials that provide maximum comfort and support player mobility on the golf course. With high-quality materials and stylish designs, this collection is perfect for those who want to look their best, both in their game and appearance.
The collection can be found at all Golf House offline and online stores in Indonesia.
For more information, visit Golf House Indonesia (@golfhouse.id) on social media and the Golf House website!
