Jakarta. 15 Mei 2024, This time, GolfplusoneMedia had the opportunity to attend the “Joyfest BMW Astra Driving Experience” press conference. This event, which will be held on May 18, 2024, at the Sentul International Circuit in Bogor, is looking for a new market of golf fans. BMW, an automotive company from Germany, is looking for new fans from golfers because Golf has a similar character to its products, which prioritize exclusivity and luxury.
The event was attended by BMW Astra Chief Executive Sanfrantis Tanu, BMW Astra Operation Manager Teguh Widodo, BMW Astra Aftersales Manager Budi Kurniawan, BMW Astra Marketing Manager Martha Andhyka, and BMW Certified Driver Trainer Gerry Nasution.
Sanfrantis Tanu said, “BMW Astra, as the Best Dealer in Customer Care, presents Joyfest, which provides a driving experience for customers. At this event, we provide opportunities and facilities for BMW owners who want to test all the capabilities of their car on the circuit track through circuit driving experience activities and also for those who want to experience BMW cars through circuit test drive activities. Participants can take an adrenaline-pumping taxi ride in a racing car with BMW Team Astra. To test the capabilities of the BMW X Series on off-road terrain, participants can take part in X-Road activities.”
Customers who will take part in sessions on the circuit will receive training sessions and guidance first from BMW Certified Driver Trainer Gerry Nasution, who is also a racer from BMW Team Astra. At this event, BMW Astra released JOYFEST official merchandise as well as a special offer in the form of a discount voucher of IDR 500 thousand for service packages.
BMW Astra Used Car presents a guaranteed used car bazaar, trade-in vouchers, and additional prices for BMW cars that pass the general check at JOYFEST 2024.
Joyfest: BMW Astra Driving Experience 2024 was carried out with the support of business partners who are also BMW Astra customers, such as Astra Credit Companies, Astra Insurance, Jaya Kreasi Indonesia, BCA Finance, SOMPO Insurance, Mayapada Hospital, Maybank Finance, Botanical Essentials, You C1000 Isotonic Drink, Jago Coffee, Belfoods, and BG.